ABC, short for Authenic Beauty Concept, is a hair brand focused on pure and authentic beauty – free from micro plastics, mineral oils, parabens and silicons. The formulas are mostly vegan and completely cruelty-free.

Mogeen operates as ABC’s flagship store because the team believes a 100% in the products and the brand’s vision. We are extremely proud of the latest addition to the salon: The first ever ABC Refill Station, the most sustainable way to buy cleansers and conditioners. Our personal favorites are the Hydrate Cleanser and the Hydrate Conditioner as they work magic on any hairtype!

On a daily basis our stylists and colorists work according to the Authentic Beauty mindset – organically enhancing natural beauty while being honest with clients on what works best for their hair. With the help of the ABC products we are able to bring our hair fantasies of healthy, workable and authentic hair to life.